Equity · Consumer cyclical
Ulta Beauty, Inc. (ULTA) perpetual futures
Ulta Beauty is a U.S. beauty retailer selling cosmetics, fragrance, skincare, haircare and salon products through stores and online, and offering salon services including hair, skin, makeup, brow and nail treatments.
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RatingsOwnership
Institutional · 2026-Q3Reference market activity
ULTA-PERPPrice performance
11Insider activity
FY2026 Q3Insider transactions
25Ulta Beauty CEO Kecia Steelman sold 2,000 shares of common stock at $545.8828 per share on Sept 17, 2026, leaving 40,489 shares directly owned.
Director Lorna Nagler sold 600 shares of Ulta Beauty common stock on the open market at $537.3126 each, leaving 7,168 shares owned.
Ulta Beauty CTO Kelly E. Garcia received an award of 2,933 common shares and an award of 3,565 stock options exercisable at $545.66 on 2026-09-01. Both are compensation grants, not open-market purchases.
Director Brieane Lee Olson received a 271-share grant of Ulta Beauty common stock on 2026-09-01, an award at $0.00, not a purchase; 271 shares owned after. Form 4 filed 2026-09-02.
Ulta Beauty filed a Form 3 for reporting person Brieane Lee Olson, disclosing 0 shares of common stock held, with no transactions reported in the filing.
Director George R. Mrkonic Jr. sold 383 Ulta Beauty common shares at $475.84 on June 15, 2026, leaving 2,404 shares owned.
Ulta Beauty director Mike C. Smith was awarded 404 shares of Common Stock (A-Award, $0.00) on 2026-06-10, bringing his holdings to 2,667 shares.
Ulta Beauty director Ruiz Gisel was awarded 404 restricted stock units on June 10, 2026, a grant at $0.00 per unit, leaving 787 units owned after the transaction.
Director Lorna Nagler was awarded 404 shares of Ulta Beauty common stock on June 10, 2026, a grant under code A rather than an open-market purchase, leaving her with 7,768 shares owned.
Ulta Beauty director George R. Mrkonic Jr. received a grant of 404 shares of common stock on June 10, 2026, after which he holds 2,787 shares.
Ulta Beauty director Patricia A. Little received a grant of 404 restricted stock units on 2026-06-10 at $0.00 per unit, an award rather than a purchase, leaving her with 1,670 units owned.
Ulta Beauty director Stephenie Lee Landry received a 404-share Common Stock award on 2026-06-10, at $0.00, leaving her with 681 shares directly owned.
Director Catherine Ann Halligan received a 404-share grant of Ulta Beauty common stock on June 10, 2026 (Form 4). She held 2,464 shares after the award.
Director Kelly E. Garcia received an award of 404 Ulta Beauty common shares on June 10, 2026, at $0.00 per share, bringing her holdings to 2,150 shares.
Ulta Beauty director Brok Martin received a 404-share award of common stock on June 10, 2026, at $0.00, bringing his holdings to 1,681 shares.
Ulta Beauty director George R. Mrkonic Jr. reported an open-market sale of 452 common shares at $539.29 each on April 7, 2026. He held 2,383 shares afterward.
Ulta Beauty officer Lialios Christopher received awards on 2026-03-31: 519 common shares and 757 stock options (right to buy) at $522.71, per a Form 4 filed 2026-04-02.
Ulta Beauty CEO Kecia Steelman received grants on 2026-03-31: 105,070 stock options at $522.71 and 10,889 common shares at $0.00, both coded A-Award (compensation, not open-market purchases).
Ulta Beauty officer Ryan Anita Jane received grants: 1,443 common shares and 4,912 stock options (exercise price $522.71), both awarded 2026-03-31. She held 9,141 shares after.
Ulta Beauty CFO Christopher DelOrefice received a grant of 14,363 stock options at an exercise price of $522.71 on March 31, 2026, per a Form 4 filed April 2.
Filings
30 · Latest SEC filingsUlta Beauty CEO Kecia Steelman sold 2,000 shares of common stock at $545.8828 per share on Sept 17, 2026, leaving 40,489 shares directly owned.
Director Lorna Nagler sold 600 shares of Ulta Beauty common stock on the open market at $537.3126 each, leaving 7,168 shares owned.
Ulta Beauty CTO Kelly E. Garcia received an award of 2,933 common shares and an award of 3,565 stock options exercisable at $545.66 on 2026-09-01. Both are compensation grants, not open-market purchases.
Director Brieane Lee Olson received a 271-share grant of Ulta Beauty common stock on 2026-09-01, an award at $0.00, not a purchase; 271 shares owned after. Form 4 filed 2026-09-02.
Ulta Beauty filed a Form 3 for reporting person Brieane Lee Olson, disclosing 0 shares of common stock held, with no transactions reported in the filing.
Director George R. Mrkonic Jr. sold 383 Ulta Beauty common shares at $475.84 on June 15, 2026, leaving 2,404 shares owned.
Ulta Beauty director Mike C. Smith was awarded 404 shares of Common Stock (A-Award, $0.00) on 2026-06-10, bringing his holdings to 2,667 shares.
Ulta Beauty director Ruiz Gisel was awarded 404 restricted stock units on June 10, 2026, a grant at $0.00 per unit, leaving 787 units owned after the transaction.
Ulta Beauty director George R. Mrkonic Jr. received a grant of 404 shares of common stock on June 10, 2026, after which he holds 2,787 shares.
Director Lorna Nagler was awarded 404 shares of Ulta Beauty common stock on June 10, 2026, a grant under code A rather than an open-market purchase, leaving her with 7,768 shares owned.
Ulta Beauty director Patricia A. Little received a grant of 404 restricted stock units on 2026-06-10 at $0.00 per unit, an award rather than a purchase, leaving her with 1,670 units owned.
Ulta Beauty director Stephenie Lee Landry received a 404-share Common Stock award on 2026-06-10, at $0.00, leaving her with 681 shares directly owned.
Director Catherine Ann Halligan received a 404-share grant of Ulta Beauty common stock on June 10, 2026 (Form 4). She held 2,464 shares after the award.
Director Kelly E. Garcia received an award of 404 Ulta Beauty common shares on June 10, 2026, at $0.00 per share, bringing her holdings to 2,150 shares.
Ulta Beauty director Brok Martin received a 404-share award of common stock on June 10, 2026, at $0.00, bringing his holdings to 1,681 shares.
Transcripts
Earnings callsFY2026 Q22026-08-27
Earnings calls
AI summary
positiveUlta Beauty reported Q2 fiscal 2026 net sales of $3 billion, up 8.9%, with comparable sales up 3.8% driven primarily by average ticket while transactions were roughly flat. Operating profit grew 10.1% to $380 million and diluted EPS rose 13.3% to $6.55. Management cited high-teen fragrance comps, high single-digit hair care growth, approximately flat makeup and a modest decline in total skin care and wellness, with wellness alone up double digits. Loyalty active members grew 3% to about 47 million, 15 new brands were launched, and the company raised full-year guidance for sales, comps and EPS. CFO Chris DelOrefice said second-half guidance embeds comp growth of 2% to 3% versus a stronger prior-year comparison and reflects prudence given the macro landscape. The company also increased its fiscal 2026 share repurchase target to $1.8 billion.
Key takeaways
- Comparable sales rose 3.8%, driven primarily by average ticket with transactions roughly flat to last year.
- E-commerce posted its sixth consecutive quarter of double-digit growth, and the app now accounts for more than 60% of online sales.
- Fragrance was the strongest category with high-teen comp growth; hair care rose high single digits; makeup was approximately flat; total skin care and wellness declined modestly.
- Ulta increased prestige beauty share while holding mass share flat according to Circana, and management said it has not seen notable changes in consumer behavior or trade-down.
- The company raised full-year sales and EPS guidance, reflecting strong first-half performance plus prudence for the second half.
Financial highlights
- Net sales increased 8.9% to $3 billion; excluding Space NK, total sales increased in the strong mid-single-digit range.
- Operating profit grew 10.1% to $380 million, and operating margin was 12.5% of sales versus 12.4% last year.
- Gross margin was 39.1% of sales versus 39.2% last year, primarily due to Space NK business mix, with modest improvement in the Ulta Beauty business.
- Net income increased 8.1% to $282 million and diluted EPS increased 13.3% to $6.55.
Guidance
- Fiscal 2026 net sales growth of 6.7% to 7.2% and comparable sales growth of 3.2% to 3.7%.
- Fiscal 2026 operating profit growth of 8.3% to 9.3% and diluted EPS of $28.70 to $29.00, representing growth of 11.9% to 13.1%.
- Second half net sales growth of 4% to 5%, comp growth of 2% to 3%, operating profit growth of 6% to 8% and EPS growth of 9% to 12%.
- Fiscal 2026 share repurchase target raised to $1.8 billion; interest expense expected between $14 million and $16 million.
Q&A themes
- Makeup category weakness and potential green shoots in the second half from newness and trend shifts.
- Elevated promotional environment and Ulta's strategic, value-focused promotional approach.
- K-Beauty and broader global beauty exclusions, including expansion into C-Beauty.
- Digital channel profitability and store fulfillment now exceeding 50% of e-commerce orders.
Risks
- Consumers are described as choiceful amid macro uncertainty and higher everyday expenses, including elevated fuel cost.
- Second-half comp guidance of 2% to 3% laps a stronger prior-year comparison of over 6%.
- Gross margin pressure expected in the second half, including lapping prior-year market-wide brand price actions that are not expected to repeat.
FY2026 Q12026-06-02
Earnings calls
AI summary
positiveUlta Beauty reported first quarter fiscal 2026 net sales growth of 11.1% to $3.2 billion, with comparable sales up 5.3% and diluted EPS of $7.74, up 15.5%. Management said performance was broad-based across channels and major categories, with fragrance the strongest category at high-teen comp growth and e-commerce delivering mid-teen sales growth. Gross margin expanded 100 basis points to 40.1%, driven by lower inventory shrink and higher merchandise margin. The company maintained its full-year sales and comp guidance, enhanced its operating profit and EPS expectations, and increased its fiscal 2026 stock buyback target from $1 billion to $1.5 billion. Management described the beauty and wellness categories as healthy while noting consumers remain value focused amid macroeconomic uncertainty.
Key takeaways
- Q1 net sales rose 11.1% to $3.2 billion; excluding Space NK, total sales growth was in the high single-digit range.
- Comparable sales increased 5.3%, driven by a 3.7% increase in average ticket and a 1.6% increase in transactions.
- Fragrance was the strongest category again with high-teen comp growth and rose from 11% to 12% of total revenue.
- Ulta Beauty Rewards loyalty program expanded to nearly 47 million members, up 4% year-over-year.
- The company raised its fiscal 2026 stock buyback target from $1 billion to $1.5 billion.
Financial highlights
- Net sales increased 11.1% to $3.2 billion from $2.8 billion last year.
- Gross margin increased 100 basis points to 40.1% of sales, driven by lower inventory shrink and higher merchandise margin.
- SG&A increased 14.6% to $815 million, driven primarily by Space NK and Ulta Beauty Unleashed investments.
- Operating profit grew 11.6% to $448 million, or 14.2% of sales; diluted EPS rose 15.5% to $7.74.
Guidance
- Full-year net sales expected to increase between 6% and 7%, with growth stronger in the first half.
- Full-year comparable sales growth expected between 2.5% and 3.5%, implying high single-digit 2-year stacked comp growth.
- Operating profit now expected to increase between 6.5% and 9% for the year.
- Diluted EPS expected between $28.36 and $28.80, representing growth of 10.6% to 12.3%, on an assumed weighted average share count of approximately 43 million and a tax rate of approximately 24.5%.
Q&A themes
- Investments in fragrance, exclusive brands and UB Media are cited as delivering returns.
- Comparable sales cadence: February low double-digit, March and April low single-digit.
- Gross margin is expected to be roughly flat for the year as first-half shrink benefits moderate in the second half.
- Competitive intensity and market share gains, with exclusivity and brand building cited as differentiators.
Risks
- Management cited macroeconomic uncertainty, including inflationary pressures and rising fuel prices, and took a measured approach to guidance.
- The beauty category is described as competitive, with continued pressure on market share.
- Elevated fuel prices resulted in higher-than-planned transportation costs during the quarter.
Company news
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Company intelligence
Updated: Nov 9, 2026, 12:04 PM UTC
Company data
Company intelligence
Company profile
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Chief executive
- Kecia L. Steelman
- Employees
- 65,000
- IPO date
- Oct 25, 2007
- Country
- US
- Exchange
- NASDAQ Global Select
Rating factors
- Return on equityi
- 5
- Return on assetsi
- 5
- Debt to equityi
- 2
- Price to earningsi
- 3
- Price to booki
- 1
Company press releases
Congressional disclosures
Senate
House
Market cap history
Largest fund holders
| Fund | Weight | Shares held |
|---|---|---|
| VTI | 0.03% | 1.4M |
| VOO | 0.04% | 1.1M |
| VO | 0.23% | 915.6K |
| IVV | 0.04% | 577.9K |
| 1657.T | 0.03% | 576.4K |
| SPY | 0.04% | 522.8K |
| FXAIX | 0.04% | 469.6K |
| QUAL | 0.62% | 456.3K |
| VWNAX | 0.35% | 427.2K |
| VTV | 0.09% | 407.3K |
| RSP | 0.24% | 371.3K |
| VOT | 0.55% | 335.7K |
Analyst track record
How the analysts covering ULTA have done: ratings, price-target accuracy and the measured reaction after their calls.
| 12 months | 3 years | |
|---|---|---|
| Ratings | 151 | 528 |
| Analysts | 28 | 34 |
| Buy / hold / sell | 115 / 29 / 7 | 338 / 158 / 32 |
| Upgrades / downgrades / initiations | 4 / 0 / 3 | 9 / 9 / 5 |
| Price targets hit / missed | 49 / 89 (36%) | 387 / 101 (79%) |
| Avg. return after a rating (TipRanks) | -0.6% | +25.9% |
| Best / worst call | +77.5% / -20.4% | +114.9% / -20.4% |
After buy calls on this stock: median 21-day move +0.9% vs S&P 500 0.0% (n = 340)
Most accurate on this stock
Share of an analyst's price targets on this stock that the price reached within 12 months (our measurement over the last 3 years, at least 8 targets). It describes past calls, not the odds of the current one.
- Simeon GutmanMorgan Stanley100% hit rate on this stock · 9 targets measuredBuytarget $630Jun 3, 2026
- Olivia TongRaymond James93% hit rate on this stock · 14 targets measuredBuytarget $790Jan 21, 2026
- Michael BakerD.A. Davidson92% hit rate on this stock · 12 targets measuredBuytarget $625Sep 11, 2026
Latest ratings
| Date | Analyst | Call | Target | |
|---|---|---|---|---|
| Oct 23, 2026 | Sydney WagnerJefferies | BuyMaintained | $730 | article ↗ |
| Oct 20, 2026 | Lorraine HutchinsonBank of America Securities | BuyReiterated | $700 | article ↗ |
| Oct 19, 2026 | Steven ZacconeCiti | HoldMaintained | $580 | article ↗ |
| Oct 14, 2026 | Kate McShaneGoldman Sachs | BuyReiterated | $673 | article ↗ |
| Sep 24, 2026 | Susan AndersonCanaccord Genuity | BuyReiterated | $731 | article ↗ |
TipRanks data · computed Nov 9, 2026 · 151 ratings
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