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Equity · Communication services
Roku operates a TV streaming platform with Platform and Player segments, offering films, series, live broadcasts, news and sports, and earning from advertising, content distribution and subscriptions.
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TradingView symbol NASDAQ:ROKU
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Trading data
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Next catalyst
No unusual perp activity right now.
Reference data
Research data
| Consensus rating | Hold |
|---|---|
| Average 12-month price target | $163.08 |
| 12-month target range (low – high) | $155 – $185 |
| Ratings in the provider's consensus | 45 |
Price targets as of 2026-11-11
| Month | Strong buy | Buy | Hold | Sell | Strong sell |
|---|---|---|---|---|---|
| Nov 2026 | 1 | 6 | 21 | 0 | 0 |
| Oct 2026 | 1 | 6 | 20 | 0 | 0 |
| Sep 2026 | 1 | 6 | 20 | 0 | 0 |
| Aug 2026 | 1 | 9 | 20 | 0 | 1 |
| Jul 2026 | 1 | 9 | 15 | 0 | 1 |
| Jun 2026 | 5 | 20 | 16 | 0 | 1 |
| May 2026 | 5 | 20 | 4 | 0 | 1 |
| Apr 2026 | 5 | 20 | 5 | 0 | 1 |
| Mar 2026 | 5 | 20 | 6 | 0 | 0 |
| Feb 2026 | 5 | 19 | 7 | 0 | 1 |
| Jan 2026 | 5 | 16 | 9 | 0 | 1 |
| Dec 2025 | 5 | 14 | 10 | 1 | 1 |
Roku CFO & COO Jedda Dan returned 67,811 Class A common shares and 50,379 restricted stock units to the issuer at $0.00 per share, leaving 0 owned after.
Roku CEO and Chairman Anthony J. Wood returned 62,567 stock options to the issuer (D-Return) across 23 transactions on 2026-11-06, at exercise prices from $40.56 to $136.62; no shares remained owned after each return.
Roku CFO & COO Jedda Dan returned 67,811 Class A common shares and 50,379 restricted stock units to the issuer at $0.00 per share, leaving 0 owned after.
Roku CEO and Chairman Anthony J. Wood returned 62,567 stock options to the issuer (D-Return) across 23 transactions on 2026-11-06, at exercise prices from $40.56 to $136.62; no shares remained owned after each return.
Roku officer Matthew C. Banks sold 552 Class A common shares at $157.44, leaving 7,016 shares owned.
Roku director Neil D. Hunt exercised 4,000 options at $8.82, converted 2,000 Class B shares into 2,000 Class A shares, and sold 2,000 Class A shares at $155.85-$157.75.
Roku CFO & COO Jedda Dan sold 7,000 shares of Class A Common Stock on 2026-10-15 at $152.84 per share, leaving 67,811 shares owned after the sale.
Roku officer Collier Charles exercised options on 10,269 Class A shares at $49.59 and sold 20,538 Class A shares at $151.60–$152.07, leaving 22,700 Class A shares held.
Roku officer Matthew C. Banks (VP, CAO) sold 554 Class A common shares at $152.21 in one open-market sale on 2026-10-01, leaving 7,568 shares owned.
Roku director Neil D. Hunt exercised 4,000 options at $8.82 into Class B shares, converted 2,000 Class B into Class A, and sold 2,000 Class A shares at $150.85-$152.04.
Roku CFO & COO Jedda Dan sold 7,000 Class A common shares at $156.81 on 2026-09-15, leaving 74,811 shares owned.
Director and CEO Anthony Wood reported a gift of 24,109 Class A shares on Sept 14, 2026, at $0.00, leaving 57,336 shares owned.
Roku officer Charles Collier exercised options on 10,269 Class A shares at $49.59, then sold 10,269 shares at $156.87-$157.73 on 2026-09-04.
Roku officer Matthew C. Banks converted 4,066 restricted stock units into 4,066 Class A shares, surrendered 2,017 shares for tax withholding at $155.53, and sold 546 shares at $155.64.
Roku director Neil D. Hunt exercised 4,000 employee stock options at $8.82, converting the resulting 4,000 Class B shares into Class A common stock, then sold 2,000 Class A shares at $156.05-$156.92.
Roku officer Charles Collier exercised 29,340 restricted stock units into Class A shares, with 14,773 shares withheld for tax at $155.53. He sold 7,067 Class A shares in nine open-market sales at $155.80-$157.92.
Roku CFO & COO Jedda Dan converted 26,133 restricted stock units into 26,133 Class A common shares, then 10,285 shares were withheld for taxes at $155.53. He held 81,811 shares after.
Roku officer Gilbert Fuchsberg converted 10,322 restricted stock units into 10,322 Class A shares, had 5,710 shares withheld for taxes at $155.53, and sold 4,824 shares at $155.64.
Roku officer Christopher T. Handman converted 11,898 restricted stock units into 11,898 Class A shares. He then disposed of 5,900 shares at $155.53 for tax withholding and sold 2,999 shares at $155.64.
Roku officer Ozgen Mustafa converted 16,151 restricted stock units into 16,151 Class A shares, then had 6,357 shares withheld for tax at $155.53 and sold 3,410 shares at $155.64.
Roku CEO Anthony Wood converted 20,941 restricted stock units into 20,941 Class A shares, then had 8,242 shares withheld at $155.53 to cover taxes.
Roku CEO Anthony Wood received an award of 172,630 restricted stock units on Aug 14, 2026, and gifted 64,976 Class A shares (acquired then disposed in two gifts). No open-market purchases or sales occurred.
Roku officer Ozgen Mustafa received a grant of 32,765 restricted stock units at $0.00 on 2026-08-14, leaving 32,765 units owned, per a Form 4 filed 2026-08-17.
Roku officer Charles Collier received a grant of 43,762 restricted stock units (A-Award, not an open-market purchase) on 2026-08-14, leaving him with 43,762 units, per a Form 4 filed 2026-08-17.
Roku CFO & COO Jedda Dan sold 7,000 Class A shares at $157.11 and received 56,737 restricted stock units as awards.
Roku officer Matthew C. Banks received a grant (A-Award) of 5,800 restricted stock units on 2026-08-14, leaving 5,800 units owned. This is compensation, not an open-market purchase.
Roku officer Gilbert Fuchsberg received a grant of 26,930 restricted stock units on Aug 14, 2026, in two award transactions at $0.00.
Roku officer Handman Christopher T. received a grant of 27,469 restricted stock units (A-Award) on 2026-08-14, leaving 27,469 units owned. This is compensation, not an open-market purchase.
Roku officer Gilbert Fuchsberg sold 10,719 shares of Class A Common Stock on the open market at $150, leaving 40,380 shares owned.
Roku officer Collier Charles exercised stock options to acquire 10,269 Class A shares and sold 20,538 Class A shares at $145.85–$146.39.
Roku director Neil D. Hunt exercised 4,000 stock options at $8.82, converted 2,000 Class B shares into 2,000 Class A shares, and sold 2,000 Class A shares at $146.21-$146.98.
Roku officer Banks Matthew C. (VP, CAO) sold 552 Class A common shares at $146.25 on 2026-08-03, leaving 6,619 shares held.
Company data
| Fund | Weight | Shares held |
|---|---|---|
| IJH | 0.6% | 4.7M |
| XAW.TO | 0.02% | 4.7M |
| VTI | 0.03% | 4.2M |
| VB | 0.25% | 3M |
| VBK | 0.57% | 1.7M |
| VXF | 0.24% | 1.5M |
| MDY | 0.59% | 991.8K |
| IJK.MX | 1.18% | 796.5K |
| SPMD | 0.6% | 718K |
| IWP1*.MX | 0.56% | 695K |
| IWP1.MX | 0.57% | 693.8K |
| IWP | 0.58% | 693.3K |
How the analysts covering ROKU have done: ratings, price-target accuracy and the measured reaction after their calls.
| 12 months | 3 years | |
|---|---|---|
| Ratings | 103 | 374 |
| Analysts | 33 | 45 |
| Buy / hold / sell | 76 / 27 / 0 | 238 / 110 / 26 |
| Upgrades / downgrades / initiations | 7 / 16 / 2 | 25 / 22 / 8 |
| Price targets hit / missed | 81 / 12 (87%) | 332 / 12 (97%) |
| Avg. return after a rating (TipRanks) | +13.2% | +64.6% |
| Best / worst call | +60.5% / -8.3% | +256.7% / -8.3% |
After buy calls on this stock: median 21-day move +4.0% vs S&P 500 +1.4% (n = 252)
Share of an analyst's price targets on this stock that the price reached within 12 months (our measurement over the last 3 years, at least 8 targets). It describes past calls, not the odds of the current one.
| Date | Analyst | Call | Target | |
|---|---|---|---|---|
| Nov 3, 2026 | Barton CrockettRosenblatt SecuritiesNov 3, 2026 | HoldDowngraded | –↗ | article ↗ |
| Nov 3, 2026 | Steven CahallWells FargoNov 3, 2026 | HoldReiterated | $165 | |
| Sep 24, 2026 | Alicia ReeseWedbushSep 24, 2026 | HoldMaintained | $155↗ | article ↗ |
| Aug 24, 2026 | Cory CarpenterJ.P. MorganAug 24, 2026 | HoldInitiated | $160↗ | article ↗ |
| Aug 24, 2026 | Bryan SmilekJ.P. MorganAug 24, 2026 | HoldInitiated | $160↗ | article ↗ |
Share of analysts per call each month (latest call per analyst within 180 days). Targets and closes in USD.
TipRanks data · computed Nov 12, 2026 · 103 ratings